Marketting and the Blurring of Nations

This isn't a technical discussion nor that about a specific game; rather it is about something that has been brought up at least a few times about games before. I don't read previews; I entirely ignore most of the stuff about the development of a particular game; even a game I am fanatically interested in. As a person who has a desire to become a developer maybe I should take more of an active interest in all these previews but I feel the constant attention to the product dilutes my interest. When I read about great game I think fab, I want to play that when I realise it isn't hitting the market for another year I pretty much forget about it. Perhaps by the time that release finally hit's the shelf I won't have the slightest interest in it.

To this degree I subscribe to Steve Jobs', if you advertise the product on the Tuesday, sell it on the Wednesday, I don't care about first reviews; I care about the reviews I can read about a game on the day of release or a few days before. Of course, I am a little bias here, since I read reviews and news about games on international sites and, living in Europe, tend to have the last release of any game. Therefore you hear about a game, decide you want it, and then realise you have to wait another few months before they localize it for a European market.

So do you think there is a place for the countless previews and developer chats that occur months, possibly years, before a game release or do you feel that the marketing cycle for a game should be much shorter?

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